The song "Haaye Ve" by Ammy Virk is a poignant and emotional track. Here's an overview of how this project was planned and executed:
Concept and Composition:
The song was composed by Sunny Vik and written by Raj Fatehpur. The concept revolves around themes of love and heartbreak, capturing deep emotions through its lyrics and melody.
Recording and Production:
Ammy Virk's soulful voice brings the song to life. The recording process involved multiple takes to ensure the perfect delivery of the emotional nuances. The production team worked meticulously on the arrangement and sound quality to complement the song's mood.
Music Video:
The music video features Ammy Virk and Ketika Sharma. Directed by Navjit Buttar, the video was shot in various picturesque locations to visually represent the song's emotional depth. The storyline of the video aligns with the lyrics, enhancing the overall impact.
Release and Promotion:
Released under the Jjust Music label, the song was promoted through various channels, including YouTube and social media platforms. The promotional strategy included teasers, behind-the-scenes content, and engaging with fans to build anticipation.
Reception:
"Haaye Ve" received a warm response from the audience, with many appreciating its heartfelt lyrics and Ammy Virk's soulful rendition. The song quickly gained popularity on music streaming platforms and garnered millions of views on YouTube.