The song “Jinde Meriye” by Jassie Gill Ft. Mickey Singh is a beautifully crafted project. Here’s an overview of how it was planned and executed:
Concept and Composition:
The song was composed by Desi Crew, Troy Arif, and DJ Strings, with lyrics penned by Raj Fatehpur. The concept revolves around themes of love and longing, capturing deep emotions through its lyrics and melody.
Recording and Production:
The recording process involved capturing the right emotions and nuances in the performance. Jassie Gill and Mickey Singh’s vocals were carefully crafted to ensure they brought out the depth of the song's themes. The production team worked meticulously to ensure the arrangement and sound quality complemented the song's emotional tone.
Music Video:
The music video features Jassie Gill and Mickey Singh. Directed by Navjit Buttar, the video was shot in various picturesque locations to visually represent the emotional depth of the song. The storyline aligns with the lyrics, enhancing its overall impact.
Release and Promotion:
Released under the Times Music label, the song was promoted through various channels, including YouTube and social media platforms. The promotional strategy included teasers, behind-the-scenes content, and engaging with fans to build anticipation.
Reception:
“Jinde Meriye” received a warm response from the audience, with many appreciating its heartfelt lyrics and the soulful renditions by Jassie Gill and Mickey Singh. The song quickly gained popularity on music streaming platforms and garnered millions of views on YouTube.