The song “Paagal” by Akhil, directed by Navjit Buttar, is a captivating project. Here’s an overview of how it was planned and executed:
Concept and Composition:
The song was composed by Sunny Vik and written by Raj Fatehpur. The concept revolves around themes of love and heartbreak, capturing deep emotions through its lyrics and melody.
Recording and Production:
Akhil’s emotive voice brings the song to life. The recording process involved capturing the right emotions and nuances in his performance. The production team worked meticulously to ensure the sound quality and arrangement complemented the song’s mood.
Music Video:
The music video features Akhil and Avneet Kaur. Directed by Navjit Buttar, the video was shot in various picturesque locations to visually represent the song’s emotional depth. The storyline of the video aligns with the lyrics, enhancing the overall impact.
Release and Promotion:
Released under the Desi Music Factory label, the song was promoted through various channels, including YouTube and social media platforms. The promotional strategy included teasers, behind-the-scenes content, and engaging with fans to build anticipation.
Reception:
“Paagal” received a warm response from the audience, with many appreciating its heartfelt lyrics and Akhil’s soulful rendition. The song quickly gained popularity on music streaming platforms and garnered millions of views on YouTube.